With Google rewarding quality content - and clamping down on those sites that are filled with spammy and duplicate content - your equine company needs a blog. A blog that is regularly updated with quality, shareable and unique information. A blog that sets you apart from your competitors, and cements your reputation as an authority in your field.
Why You Need a Blog
Even companies in a relative niche like the equestrian world have something to say. Whether you're a farrier, sell apparel or feed, or provide vets services; you need to integrate a blog into your site. You don't need to be a technical whizz either. With content management systems such as Wordpress available for everyone, it's never been easier to build a blog into your site.
Here are some top reasons why you equestrian business should start writing a blog today:
1. Drive Traffic
A blog is a foolproof way to drive traffic to your website. If you write about topics that are of importance to your niche, people will find your. Individual blog posts can be optimised for certain keywords and phrases, increasing their chances of ranking.
If you write a great post that lures in traffic, you want to encourage them to read more. Provide them with something that interests them with your blog, and tempt them to visit extra posts. The longer they spend on your site, the more likely they are to buy from you.
2. Build Influence
As well as boosting your website's traffic, a blog is an easy way to build influence. Even in the equestrian field, customers want to buy from people they trust. And one of the best ways to become trustworthy, is to regularly post quality information.
Mix your blogs posts up. Post a mix of informative and industry-related posts, and posts about your company. Write about your latest work, some big equestrian events you've attended, and more. Become an authority source, with a human edge. This will make people buy from you - especially in this niche.
3. Network with Customers
The beauty of business blogging is that you can share your ideas, and get feedback from your readers. The nature of blogging lends itself to comments and replies from audiences, and you should certainly take advantage of this.
You can find out what makes your audience tick - what they like, what they don't like, and how they would deal with the issues you discuss. As you build influence, and drive traffic; you'll be able to network with more and more individuals. This will help you create better posts, and boost your readership.
A business blog is a must for any website looking to increase its traffic and boost its sales. Whatever the nature of your equine business, you should make sure you integrate a blog right away. You have something to say, and something to share. So get out there are share it.