We cannot estimate the power of this simple card at any time under any circumstances.
To transform your business card as a tool for marketing, you can follow the steps given below.
oUse the standard size: Your card will not look attractive when you print your it in a larger size or in odd shape.
The standard size will be very convenient for you as well as your clients.
The cards will fit into a business card holder.
oLook in for offset printing: There are many design options and various color combination that are found in the offset printing.
It is true that the digital printing is cheap when you need less than 1000 cards.
But another fact is that the cost difference between the digital printings and offset is less and it is a negligible one.
oDesign a logo: "Action speaks louder than words", similarly image speaks louder than text.
A logo should be unique and it should represent your company.
You should not use the clip art which is very easy and cheap but clip art is not a logo.
Clip art logos will not distinguish your business cards from others.
oUse high quality paper: Standard paper used for business card ranges between 100- and 110- pound.
You can use the common type of paper that is used in your industry.
In corporate type of business the business cards are made of matte stock.
oUse double side: Most of the people ignore the back side of the card.
But it is important that you use it.
Maps indicating your company can be used.
This helps to establish your company.
You can also print the logo in the backside.
oSimple design: Don't design your business card in a clumsy way.
Avoid confusion in your card.
The card should contain the contact information and some messages about your business.
oEmbellish the card: Embossing is very costly but it is worth the cost.
The business card will be attractive when the card is designed perfect.
The above discussed are the 7 simple steps which will ensure the development of the business by improving the market through your business cards.